The general gist of Mayo Clinic’s policies for their employees and students who participate in social media includes the following:
-Confidential information about Mayo Clinic must be maintained using patient privacy, and you must be sure to be speaking on your own behalf and not on Mayo Clinic’s.
-If you openly say you’re affiliated with Mayo Clinic, you must remember to uphold a professional appearance and must disclose your connection with Mayo if communicating on the public internet.
-Use good online judgement and behavior while also ensuring that your social networks don’t interfere with work commitments.
-“Friending” of patients on social media sites is discouraged, as is management/supervisors initiating requests with employees.
I think that these guidelines are highly appropriate and necessary for the Mayo Clinic to keep its name out of the negative limelight of social media. It’s hard for companies to create such guidelines which employees and employers will follow in order to keep their personal lives out of their career lives, but Mayo makes it very clear as to what will and will not be tolerated when it comes to media. I think it’s nice that they still allow their employees to share that they are associated with Mayo Clinic, as long as they keep a professional and appropriate online appearance while doing so.
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